The HW-12 is the 80 meter version of a line of amateur band SSB transceivers known as "mono-banders" because of their single band design.  RF input was 200 watts P.E.P. using a pair of 6GE5 tubes.  Introduced in June 1963 in an ad in QST (page 103), the HW-12 and its cousins, the HW-22 for 40 meters and HW-32 for 20 meters were priced at $119.95 each in kit form.  An external power supply was used.  The HP-23 is the typical accompanying AC supply, and the HP-13 is a companion mobile supply.  Both of those supplies were introduced in 1963.  The microphone shown is not original.    A review of the HW-12, including a thorough discussion of the circuit, can be found in the January 1964 issue of QST. 
See also the HW-12A, an updated version, pictured below.  Notice the difference in knob style.  The HW-12A has a front panel microphone connector.  The HW-12 connector is on the rear panel.
Try this link for  Heath catalog info on the HW-12 and its cousins.