Process

Design & Develop

I begin with a concept that drives a design. Every design is unique to the project and helps deliver a message. Then I develop the product.

Market & Implement

Implementation is key in advertising to a market. Once a target audience is identified, a plan to convey a message is established and executed.

Track & Analyze

After every project, it's important to evaluate the success it generated. Tracking analytics and analyzing the results help produce more successful projects in the future.

Portfolio

Clients

Resume

Education

Master of Arts in Media Arts and Studies | August 2014 - December 2015
Ohio University | School of Media Arts and Studies | Athens, OH 45701
Track: Media Management
GPA: 4.0

Bachelor of Science in Visual Communication | September 2010 - May 2013
Ohio University | School of Visual Communication | Athens, OH 45701
Track: Interactive Multimedia | Minor: Studio Art
GPA: 3.8, Magna Cum Laude


Experience

Assistant Director, Web Content Marketing | December 2018 - Present

University Advancement
Miami University | Oxford, OH 45056

- Work in two content management systems, along with HTML and CSS to maintain multiple websites - Manage digital communication to constituents and alumni, including email campaigns and content generation - Optomize web pages based on SEO and Google Analytics - Design content marketing strategies - Manage online outreach campaigns for the division

Marketing & Design Manager | August 2018 - December 2018

Office of the Vice President for Student Affairs
Ohio University | Athens, OH 45701

- Assist in centralizing all communication and marketing efforts within the Division of Student Affairs
- Supervise a team of student interns
- Oversee a wide-range of digital and print design projects
- Serve as the lead web manager for Student Affairs, including overseeing our CMS website transition from CommonSpot to Drupal
- Act as a liaison with Student Affairs and University Communications and Marketing, Web Services, OIT, and other external departments

Marketing & Design Specialist | May 2013 - Present

Office of the Vice President for Student Affairs
Ohio University | Athens, OH 45701

- Establish branding and consistency for Student Affairs’ 13 departments
- Supervise a creative team of professional and student staff
- Oversee our division’s web presence, including the SEO, ADA compliance and analytics for over 230 pages
- Organize and lead the Marketing Committee (comprised of a representative from each of our departments)
- Design a wide variety of print, web, digital and promotional materials
- Create a donor relations communication plan and thank you gift system for over 700 donors
- Work with writers to create numerous newsletters and track their analytics
- Develop and implement marketing campaigns for multiple social media platforms
- Create and oversee an internship program
- Responsible for the Division’s photo, video, writing and design archive

Graphic Design Intern | January 2013 - May 2013
Jackie O's Pub and Brewery
Athens, OH 45701

- Design print materials for the restaurant and bar
- Produce novelty pieces including die cut coasters
- Work within a style guide

Web Designer | January 2013 - May 2013
Capital and Facilities Planning
Ohio University | Athens, OH 45701

- Redesign an entire website through a CMS (CommonSpot)
- Develop and proof web content
- Work as a liason with our head technologist
- Shoot, edit, size, and upload photos to the site
- Mentor and train an undergraduate student studying web design

Design Intern | April 2012 - May 2013
Culinary Services
Ohio University | Athens, OH 45701

- Design print marketing materials for on-campus activities and 17 venues
- Develop advertisements for three newspapers
- Create and prepare website content
- Design over-sized materials including truck sides, banners and menus
- Collaborate with a team of four other designers
- Establish branding, logos, and all marketing materials for a dining hall renovation project

Project Assistant | September 2011 - May 2013
English Language Improvement Program | Linguistics Department
Ohio University | Athens, OH 45701

- Create a signature logo to represent the program
- Develop a brand identity around the logo, including the development of promotional products
- Collaborate with the Director to identify marketing needs and collaborate on options and solutions
- Design numerous flyers, advertisements and brochures
- Work directly with an outsource company on multiple projects
- Convert print materials to web-friendly versions

Resident Assistant, promoted to Senior Resident Assistant | August 2011 - May 2013
Residential Housing
Ohio University | Athens, OH 45701

- Schedule, manage and lead the Resident Assistants of the hall
- Respond to and handle crisis situations
- Build a community within an assigned residence hall
- Ensure the well-being and success of students
- Organize, promote and facilitate educational, social and community service programs for residents
- Evaluate the Resident Assistants’ performance and programming with their residents
- Enforce federal, university and hall policies
- Manage various administrative duties including maintenance requests, incident reports, and room transfers

Skills

Specialty Areas
Advertising
Analytics
Branding
Content Management Systems
Event planning
Leadership
Management
Marketing
Multimedia production
Print design
Professional development
Project management
Search engine optimization
Social media
Strategic planning
Video production
Web development

Programs & Languages
Acrobat
Cascade
Common Spot
Constant Contact
CSS
Dreamweaver
Drupal
Final Cut Pro X
Google Analytics
HTML
Hootsuite
Homebase
Illustrator
iModules
InDesign
Microsoft Office
Photoshop
Prezie
Qualtrics
Trello
Wrike

Awards & Leadership

- Marketing Committee, Chair | March 2014 - Aug. 2018
- Excellence in Marketing & Branding Award | May 2016
- Handywoman's Workshop, Chair | Dec. 2013
- Graduated Magna Cum Laude | May 2013
- Alpha Lambda Delta (ALD) | May 2011 - May 2013
- ALD Member of the Month | Jan. 2011
- Dean's List | 2010, 2011, 2012 , 2013
- Hall Council (Treasurer, Advisor) | Nov. 2010 - May 2013


Involvement

- American Marketing Association | Jan. 2017 - Jan. 2018
- Women's Mentorship Program | May 2016 - Present
- Big Brothers Big Sisters | July 2013 - Present
- Campus Communicator's Network | June 2013 - Present
- University & College Designers Association | Dec. 2013 - Jan. 2017
- Women in Student Affairs | Aug. 2013 - Aug. 2015
- "Go Green" volunteer | Aug. 2013, 2014, 2015
- Children Services Volunteer | July 2013 - May 2014
- University "Green Jacket" | Oct. 2013
- Backdrop Magazine | Sept. 2012 - May 2013
- OU's Multimedia Society | Sept. 2010 - May 2013
- Hall Council | Sept. 2010 - May 2013
- The Post (Newspaper) | March 2012 - Oct. 2011
- Volunteer Tour Guide | Oct. 2010 - Oct. 2011


Professional Development

- iModules Training | Oxford, OH | 2/19
- Brandemonium Conference | Cincinnati, OH | 10/18
- Drupal Training | Athens, OH | 7/18
- AMA Higher Education Symposium | Atlanta, GA | Nov. 2017
- PRSSA, presenter | Athens, OH | Oct. 2017
- Marketing United | Nashville, TN | Apr. 2017
- UCM Marketing Symposium, presenter | Athens, OH | Nov. 2016
- UCDA Design Summit | Sante Fe, NM | Mar. 2016
- HOW Design Live Conference | Chicago, IL | May 2015
- Divisional Conference, Presenter | Nov. 2014
- Analytics That Excite | Cincinnatti, OH | Oct. 2014
- UCDA Design Conference | Indianapolis, IN | Mar. 2014
- Constant Contact Training | Columbus, OH | Oct. 2013
- Networking Trip | Chicago, IL | Mar. 2013
- Hall Council Leadership Retreat | Oct. 2010, March 2013
- Networking Trip | New York, NY | Oct. 2010

Contact Me

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